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Transformation · 1 min read

Begin with what is here

A starting point can be something familiar. Looking closely at what already exists may reveal the most useful thing to change.

A blank page is an appealing place to begin. It offers the possibility of making something without first negotiating with what is already there.

But I’m often drawn to a different beginning: the thing people have stopped looking at closely.

A process everyone works around. An experience that almost makes sense. A familiar answer that has survived longer than the question it was meant to address.

There is creative work in noticing these things. Before changing anything, I want to understand what the existing form is doing. Some of its constraints may be useful. Some may be remnants of a decision that no longer applies.

The interesting question is where there is room to move.

Sometimes a small change is enough to reveal that room. Removing a step may make the whole experience easier to understand. Changing the order may uncover a different purpose. A clearer question may make an elaborate answer unnecessary.

I like the care this asks for. It means resisting the urge to replace something simply because I can imagine a new version. It also means refusing to treat familiarity as proof that the present version is right.

Starting with what is here can be a way of seeing more, before making more.

Matthew Hollingshead